●
Themindbehindthework.
Fullish&Gry is the studio behind the work — Pedro Fernández Tauziet, a creative strategist and art director with 6+ years across advertising, branding, and e-commerce.
I work where design meets data: directing the visual surfaces brands use to sell on Amazon — main images, A+ Content, lifestyle direction — and pre-testing every creative decision against real shopper response before it reaches an A/B test. The aim never changes: turn creative choices into measurable conversion.
BasedSomewhere in the Pacific, Planet Earth
●The road
Seven years across marketing, built into a studio.
- 2019
First steps in advertising.
BTL supervisor and intern at Too Agency, Buenos Aires — producing promotional campaigns and video content, including the agency's institutional film.
- 2021
Founded ZIET.
My own clothing brand, run end to end — garment and print design, branding, production, content and community. Sold through the full stock via organic social. Kept it alive for four years.
- 2023
Started selling on Amazon.
Launched my own product brands across multiple niches — first hands-on lessons in listings, conversion and visual performance. Graduated in Advertising from UADE the same year.
- 2024
Designer for international agencies.
Paid-media creative at Fast Media Group, then full Amazon listing work at Trivium Group (US) — 1–2 complete listings a week across supplements, pet, sports, baby and home.
- 2025
Senior Graphic Designer at Whitesand.
Brand-led work focused on performance and conversion — systems for image optimisation, listing structure, and positioning on large-scale Amazon brands.
- 2026
Marketing Lead at Whitesand.
Promoted to lead creative strategy across the studio — pre-testing imagery with consumer polls and statistical validation before it ever reaches an Amazon A/B test.
●Selected results
Creative decisions, turned into measurable conversion.
Every concept is pre-tested against real shopper response, then proven on Amazon's own experiment engine — on large-scale brands where a fraction of a percent moves real revenue.
+95%
Relative conversion lift
A validated Amazon A/B test win at 95% probability — a single creative direction, statistically confirmed.
+37%
Relative conversion lift
A second validated win at 99% probability, the highest confidence Amazon's experiments report gives.
+$7.4K
Incremental sales in five weeks
From a +5% conversion lift measured across a 1.1M-visitor sample — small percentages, large absolute numbers at scale.
●Services
Disciplines we work across.
- Art Direction
- Brand Strategy
- Copywriting
- Creative Direction
- E-commerce
- Graphic Design
- Naming
- Packaging
- Visual Identity
●Proficiency
Excellence sits between thinking and making.
Thinking
Strategy & data.
- Creative strategy & art direction
- A/B testing & creative pre-testing
- Statistical validation of creatives
- Review mining & competitive analysis
Making
Visual execution.
- Adobe Suite — Ps · Ai · Ae · Pr
- Amazon main images & A+ Content
- Brand identity & print
Augmenting
AI-assisted workflow.
- Generative AI for image creation
- AI-assisted design & analysis pipelines
- Claude Code